Giorgio Armani S.P.A. is an international Italian fashion house that designs, manufactures, distributes, and retails haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics, and home interiors. The brand markets these products under several, highly-specialized sub-labels including Giorgio Armani, Armani Collezioni, Emporio Armani, Armani Jeans, AX | Armani Exchange, Armani Junior, and Armani/Casa. The Armani name has become synonymous with high-fashion and couture worldwide and is considered one of the most prestigious names in the fashion industry.
Armani is planning in collaboration with Emaar Properties a chain of luxury hotels and resorts in several big cities including Milan, Paris, New York, London, Tokyo, Shanghai and Dubai. The company already operates a range of cafés worldwide, in addition to a bar, restaurant, and nightclub.
Lines
Giorgio Armani
Giorgio Armani is a high-end label specializing in men's and women's ready-to-wear, accessories, eyewear, cosmetics, and perfumes. It is one of the most expensive clothing labels in the world and is available only in select high-end department stores.
Armani Collezioni
Armani Collezioni (formerly Giorgio Armani Le Collezioni) is another high-end Armani sub-label. The line is more expensive than the Armani Exchange, Armani Jeans, and Emporio Armani lines, but less expensive than the high-end, ready-to-wear line, Giorgio Armani and the haute couture line, Armani Privé. In addition to being sold in freestanding boutiques (which feature the Collezioni line exclusively), Armani Collezioni is sold in high-end department stores including Holt Renfrew, Bloomingdale's, David Jones, Harvey Nichols, Harrods, Neiman Marcus, and Saks Fifth Avenue.
Emporio Armani
Emporio Armani is an upscale label designed for young adults in their 20's and 30's. The label features ready-to-wear and accessories. Emporio Armani is available in its 13 stores in the U.S. and over 140 worldwide, and on the brand's website.
Armani Jeans
Armani Jeans is a bridge-line collection of denim-related clothing created in 1981 by Giorgio Armani. Armani Jeans is mainly sold in department stores, although there are 15 freestanding Armani Jeans stores in the world, in addition to an Armani Jeans Cafe in Milan. Some Armani Jeans items are sold in Emporio Armani Stores, and Armani Jeans stores sell Emporio Armani items in the Asian Market.
In terms of design, the clothing from this line does not feature Giorgio Armani's signature simplicity and often has larger logos than the clothing in any of his other collections. The colors used for Armani Jeans are more diverse than those found in his higher end lines or Armani Exchange, which feature monochromatic color schemes and focus on cut and material over color.
Armani Exchange
Armani Exchange (shortened to A|X) was launched in 1991 in the U.S. and is one of the leading fashion brands in the world today. It is the youthful label created by Giorgio Armani and is known for its provocative ad campaigns. Armani Exchange designs, manufactures, distributes, and retails fashion and lifestyle products, including apparel, accessories, eyewear, watches, jewelry, and music. It is inspired by street-chic culture and fashionable dance music. Although considered the most accessible Armani brand, Armani Exchange is considered moderately priced in the general market, with the majority of products priced near or over $100 each.
Armani Exchange products are available exclusively in 140 stores worldwide and on the brand's website.
Armani Junior
Armani's children's label, Armani Junior is available in 15 boutiques worldwide and select Neiman Marcus and Saks Fifth Avenue department stores.
Armani/Casa
Armani/Casa ("Armani Home" in Italian) is a high-end home collection by Armani featuring furniture, lamps, linens, and dining essentials. Armani/Casa is available at 40 worldwide boutiques and select Neiman Marcus stores.
Armani Cosmetics
The beauty brand by Armani features cosmetics, skin care, perfumes, and colognes. It is produced and distributed by the luxury division of L'Oreal, with which Armani has a long-term partnership agreement. It is available at many department stores worldwide and has very few boutiques. Armani also invests in the fine dining industry. Throughout the world, he has 14 Emporio Armani and Armani Jeans cafes. There is also an Armani Bar in Hong Kong and his two new restaurants, NoBu & Prive, are found worldwide. He also has a bookshop (Armani Libri) and a florist (Armani Fiori) under the Armani name and a confectionery company known as Armani Dolci. These smaller brands are mostly sold within larger Armani shops, like the Milan flagship, 31 via Manzoni, and at the Armani/Chater House at 11 Chater Road, Central, Hong Kong. He also did 4 lucky Cds "Emporio Armani Caffè" with the famous Italian sound designer Matteo Ceccarini.
