7 For All Mankind (often referred to simply as Seven, Seven Jeans or 7FAM) is a brand of designer jeans founded by Michael Glasser, Peter Koral, and Jerome Dahan in 2000 and headquartered in Los Angeles, California. Since 2007, it has been owned by the VF Corporation.
7 for All Mankind began by designing women's jeans. A men's jeans line was introduced in fall 2002, and its Children Denim Collection for boys and girls in fall 2005. In addition to jeans, 7 for All Mankind produces other clothing items such as skirts, shorts, and denim jackets. The brand is sold in over 80 countries including Europe, Canada, and Japan.
Apparel
7 For All Mankind jeans are characteristically tight-fitting and low-rise, which the company is credited for popularizing. Most products feature elements of distressing. Distressed denim is intentionally manufactured with rips, holes, or stains for the purpose of making it appear worn, or vintage.
The denim collection uses various pocket embroidery designs. The signature logo is found on bootcut jeans, low-rise jeans, straight leg, boycut, wide leg, Jagger, Colette, Roxanne and others. Their A-pocket jean consists of an "A" stitched on the pocket and sometimes incorporating Swarovski Crystals. The Dojo jean consists of a "7" on the pocket, the Kate features V-shaped embroidery, and many other designs exist on various styles. It is not always possible to determine the cut or fit of a 7 For All Mankind jean by the pocket design alone.
The women's line of jeans includes a variety of fits such as: Bootcut, low-rise, A-pocket, Kate, wide leg, flare, Dojo, Jagger, Flynt and others. The men's line includes: Bootcut, Relaxed, Flynt, A-pocket, Slimmy, Slouchy, Standard and others.
Both the men's and women's line feature a variety of "washes" which combine fabric, color, and finishing techniques in various combinations. Washes include New York Dark, Medium Chicago, Bombay, and others.
The fits, washes and pocket designs available change with each fashion season.
In 2006, 7 For All Mankind introduced a full apparel line including men's and women's outerwear, sportswear, women's dresses, and woven shirts for men. The apparel line is available on their website, select Lord & Taylor and Neiman Marcus locations, and the new 7 For All Mankind standalone retail stores in downtown Los Angeles, Dallas NorthPark Center, White Plains, NY Westchester Mall and King of Prussia, PA King of Prussia Mall.
In 2009, 7 For All Mankind has expanded to 18 retail locations in the US, and 11 internationally.
