Hugo Boss AG is a German fashion and lifestyle house based in Metzingen that specializes in high-end mens- and womenswear. It is named after its founder, Hugo Ferdinand Boss (1885–1948).
Today
Worldwide, Hugo Boss currently has more than 6,100 POS (points of sale) in 110 countries. Hugo Boss AG owns around 330 retail stores with over 1,000 stores and shops owned by franchisees.
There two core brands which can be differentiated from within the company, firstly there is 'Boss' with various lines and then there is 'Hugo'. These brands are shown below:
- Boss Black Menswear (launched in early 1970s)/ Womenswear (launched in 2000)
- Boss Orange Menswear (launched in 1999)/ Womenswear (launched in 2005)
- Boss Selection Menswear (launched in 2003)
- Boss Green Menswear (relaunched in 2003)
- Hugo Menswear (launched in 1993)/ Womenswear (launched in 1998)
The main line Boss Black includes fashion ranges for both business and social events. Boss Orange mainly offers fashion for leisurely pursuits. Boss Selection is the premium label and offers sophisticated design. Boss Green is the golf-oriented sport collection and Hugo is the trendsetting line with avant-garde styles.
Additionally Hugo Boss offers licensed products such as fragrances, cosmetics, watches and eyewear. Since 2008, Hugo Boss has had an agreement with Samsung Electronics to develop cell phones and related accessories and Hugo Boss has also launched a children’s fashion collection under the Boss brand; produced and sold by a license partner.
Soon to close it's plants in the U.S., Union leaders there have vowed to organize a massive campaign to boycott Hugo Boss across the nation.
